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Best Unicorn Toys for Kids of 2023

Inspire your child’s imagination with one of these magical unicorn toys.

For the past decade or so, unicorns have returned to the market in full force. You can find unicorn gear nearly anywhere, but if you want something a little out of the ordinary, read on.

In this guide, we’ve rounded up all the best unicorn toys for kids. Our list includes unicorn toys that are unique, well-crafted, safe to use, imagination-inspiring, and long-lasting favorites for girls or boys of all ages.

Whether you’re on the hunt for the perfect stuffie, a fun craft, or great unicorn figurines, there’s something here for everyone.

Our Top Picks

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Product Comparison Table

Product Image of the Unicorn Play Tent
Best Room Addition
Unicorn Play Tent
  • With an easy-carry travel tote bag
  • Easy setup pop up tent
  • Mesh windows for ventilation
Product Image of the Unicorn Pet Doctor
Great for Future Veterinarians
Unicorn Pet Doctor
  • Super soft and cuddly fabric
  • Comes with a small backpack
  • Unicorn’s horn lights up
Product Image of the VTech Unicorn
Best High-Tech Toy
VTech Unicorn
  • Interactive play
  • 2 MagicPoint locations for added fun
  • Budget-friendly
Product Image of the Bright Starts Rock & Glow
Baby’s First Unicorn Toy
Bright Starts Rock & Glow
  • Changes directions with baby's touch
  • Introduce colors, numbers & sounds
  • Encourages gross motor capability
Product Image of the Unicorn Coloring Book
Great for Motor Skills
Unicorn Coloring Book
  • Matte cover
  • High quality paper
  • 48 different coloring pages
Product Image of the Unstable Unicorns Cards
Entertaining The Teens
Unstable Unicorns Cards
  • Strategic card game
  • Award-winning
  • Features a magnetic closure
Product Image of the Breyer Traditional Cascade And Caspian
Best Unicorn Sculpture
Breyer Traditional Cascade And Caspian
  • Hand-painted and accurately detailed
  • True equestrian art
  • Realistic model
Product Image of the Schleich Fairy & Unicorn Set
Best Soft Plastic Model
Schleich Fairy & Unicorn Set
  • Inspire safe & creative pretend play
  • Built to last
  • Very adorable
Product Image of the Aurora The Stuffed Unicorn
Cuddly Stuffed Unicorn
Aurora The Stuffed Unicorn
  • Super soft, cuddly plush
  • Double bagged filling
  • Top quality materials
Product Image of the Playmobil Fairies & Unicorns
Best Unicorn Playset
Playmobil Fairies & Unicorns
  • Lots of accessories
  • Good value for money
  • Great design and quality

The Best Kids Unicorn Toys of 2023

Here are 13 magical unicorn toys for you to consider.

Unicorn Play Tent

Best Room Addition

Are you looking for more than just another toy? This unicorn play tent is a great option.

The pitched-top tent depicts vivid imagination-inspiring images of unicorns in a magical land above the clouds. Roll the door flap up or down for privacy. This tent makes a great calm-down area for children needing a break.

Your child can enjoy the unicorns from both the inside and the outside.

This pop-up tent is also easy to store and quick to assemble. Plus, it’s U.S. safety tested and made from flame-retardant material. It’s suitable for kids ages 3 and up.

Barbie Unicorn Pet Doctor

Great for Future Veterinarians

Feed your child’s desire to care for animals with this fun unicorn pet doctor set. This Barbie set features a plush unicorn from the Dreamtopia series and all the medical gear your little one needs to care for it.

A small backpack keeps things neatly stowed and organized. In addition to the stethoscope and delicious ice cream snack your child’s patient can enjoy, you’ll receive a bottle and a syringe. The unicorn’s horn lights up for extra appeal.

The set is recommended for ages 3 and up.

VTech Unicorn

Best High-Tech Unicorn Toy

Need something more than a standard unicorn toy? You might want to consider this fun option from VTech. Twinkle, the magical unicorn, can walk forward, flap her wings, and move her head.

Included with Twinkle is the fairy Prisma character, but you can also purchase additional playsets and accessories. Great for children ages 18 months to 5 years.

Bright Starts Rock and Glow Unicorn

Baby’s First Unicorn Toy

This is a great learning toy for a young child. It helps introduce colors, numbers, and sounds. The mane lights up and twinkles during use to help create appeal.

This toy also helps encourage gross motor capability. In “chase” mode, it moves away from your baby, encouraging children to learn how to crawl. Suitable for babies 6 months and older.

Unicorn Coloring Book

Great for Encouraging Fine Motor Skills

Are you trying to sneak in more opportunities for your child to work on fine motor skills? If so, this sweet unicorn coloring book is worth looking at.

The book contains 50 coloring pages to decorate. We love that each page is single-sided, so you don’t have to choose which side of the coloring sheet to display on your refrigerator.

Fun pictures with castles and unicorns will appeal to your little one and are suited to children 4 to 8 years old.

Unstable Unicorns Card Game

Entertaining the Teens

Have a child who’s feeling a bit old for unicorns but still secretly loves them? The fun doesn’t have to stop just because your kids are getting older.

This great unique game allows your teen to build an army of unicorns and attack the other players. This game is a great way to get some whimsy in your child’s life while having fun and working on strategizing.

It’s an excellent game for kids ages 14 and up, as well as adults. (It’s on my wish list!)

Breyer Traditional Cascade And Caspian

Best Unicorn Sculpture

Looking for some real eye candy in a model unicorn? This sculpture by the beloved equestrian-focused Breyer company is stunning.

This sea-inspired mare and foal set will sweep you off your feet. Cascade and Caspian are great for displaying on a shelf, but the superior quality will also withstand play. Artisans created the original cast, and each piece is hand-painted and unique.

Recommended for children ages 8 and up.

Schleich Fairy and Unicorn Set

Best Soft Plastic Unicorn Model

If you’re looking for a hardy model horse that’s suitable for a younger child but still has appeal for an older one, look no further than this Schleich set.

This fun fairy and unicorn set has a riding fairy figure with moveable arms. A magnet helps keep the figure in place to prevent frustration, with glitter and fun colors to top it all off. Additional unicorn and fairy tale sets are available. Great for children ages 5–12.

Aurora the Stuffed Unicorn

Cuddly Unicorn Stuffed Animal

This super-soft, extra-squeezable stuffed unicorn measures 12 inches long. The vibrant multi-colored mane and tail, together with its large eyes, add to its cuteness factor.

Both the horn and hooves are made of textured, sparkly material. The eyes are safety eyes, preventing potential choking hazards, and the poly-bean filling is double-bagged for additional safety.

This toy is suitable for toddlers and up.

Playmobil Fairies and Unicorns

Best Unicorn Playset

This fun Playmobil set features one adult unicorn and two unicorn foals. It also comes with one adult fairy and two child fairies.

This set is designed for children ages 4–15 and is full of accessories to help create endless fun. Potion bottles, a duck pond, a golden chest, and grooming tools are all included. You can also combine with additional Playmobil sets to create a world full of fun.

Ravensburger Unicorn Jigsaw Puzzle

Unicorn Puzzle for Quiet Play

If you want to engage the logical portion of your child’s brain, you might want to try a unicorn-themed puzzle. It’s an excellent activity for a rainy day or those times when you’re looking for a bit of calm.

This is a 100-piece jigsaw puzzle featuring a unicorn and friendly wildlife. The colors are beautifully vibrant, and the finished piece measures 13 inches by 9 inches.

It’s printed in the United States with an eco-friendly process that includes recycled cardboard. This puzzle is best suited for children ages 6 and up.

Smart Gear Pony Cycle

Best Ride-On Unicorn

If you’re looking for a toy that will really embody the magical experience of unicorns, consider this fun ride-on toy. Your child will get the opportunity to ride their unicorn — and set their imagination loose.

This unicorn toy is suitable for children ages 4–9 years. No batteries are needed as the child manually moves the unicorn with its pedal system. The wheels can’t go backward, but the unicorn steers left and right.

Crayola Unicorn Plushie

Best Unicorn Art Toy

Have an artist who can’t get enough of unicorns? This unicorn stuffed animal from Crayola can be a great choice for your child.

This white unicorn comes with special washable markers. Your child can doodle to their heart’s content. When they’re ready to start over, wash your stuffie, and you’ll have a blank slate for your little artist. For children 3 years old and up.

Why Unicorns Make Great Toys

If you’re wondering if unicorn-themed toys are the way to go for your child, here are some things to consider:

Unicorns Appeal to Boys and Girls

That’s right — this is a toy your sibling sets can both get behind, encouraging tons of play. One child may be more likely to use that unicorn to fight a fire-breathing dragon, while another may ride it to a faraway land. Unicorns speak to both adventure and fairy-filled forests.

Model Toys Allow Open-ended Play

Open-ended play happens when a child is allowed to create their own rules and world build. It’s a great way to inspire imagination and allow them to grow developmentally (1).

Unicorns Encourage Make-believe

We live in a world that’s inundated with negative news. Children are pushed toward adulthood faster than they should be. Give them something fanciful they can enjoy and help them make the most of their childhood years (2).

How to Choose a Unicorn Toy

Looking to bring home unicorn toys for your child? Keep the following in mind when choosing the perfect purchase:

  • Age-appropriate: Unicorn toys are frequently made of plastic — is it soft plastic or hard? Is the horn quite sharp or a hazard to younger children? Keep an eye on small accessories that could be a choking risk.
  • Made with appropriate materials: Make sure plastics and paints are approved for use in toys for children. Bringing home stuffed animals or other toddler-friendly toys? Keep an eye out for choking hazards.
  • Think outside the box: Don’t discount non-traditional unicorn toys. Chances are there’s something out there for your child — even if you don’t see them spending hours playing with model unicorns on the floor.

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Headshot of Jennifer Schlette, MSN, RN

Reviewed by

Jennifer Schlette, MSN, RN

Jennifer Schlette MSN, RN, is a pediatric intensive care nurse at Children's Hospital of New York for the past 14 years. Jennifer also has extensive experience teaching Maternity and Obstetric Nursing, as well as Pediatrics Nursing.