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Best Unicorn Toys for Kids of 2025

Updated
Inspire your child’s imagination with one of these magical unicorn toys.
Unicorns have taken over the toy aisle, and honestly, we aren’t complaining. From sparkly plushies to interactive robots, there is a magical horned creature for every child.

But with so many options, finding a toy that won’t end up in the donation bin next month is tough. We curated this list of the best unicorn toys to spark imagination, encourage role-play, and withstand hours of magical adventures. Whether you need a gift for a toddler or a strategy game for a teen, we found the perfect pick.

Our Top Picks

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Best Room Addition: Unicorn Play Tent
  • With an easy-carry travel tote bag
  • Easy setup pop up tent
  • Mesh windows for ventilation
Great for Future Veterinarians: Unicorn Pet Doctor
  • Super soft and cuddly fabric
  • Comes with a small backpack
  • Unicorn’s horn lights up
Best High-Tech Toy: VTech Unicorn
  • Interactive play
  • 2 MagicPoint locations for added fun
  • Budget-friendly
Baby’s First Unicorn Toy: Bright Starts Rock & Glow
  • Changes directions with baby's touch
  • Introduce colors, numbers & sounds
  • Encourages gross motor capability
Great for Motor Skills: Unicorn Coloring Book
  • Matte cover
  • High quality paper
  • 48 different coloring pages
Entertaining The Teens: Unstable Unicorns Cards
  • Strategic card game
  • Award-winning
  • Features a magnetic closure
Best Unicorn Sculpture: Breyer Traditional Cascade And Caspian
  • Hand-painted and accurately detailed
  • True equestrian art
  • Realistic model
Best Soft Plastic Model: Schleich Fairy & Unicorn Set
  • Inspire safe & creative pretend play
  • Built to last
  • Very adorable
Cuddly Stuffed Unicorn: Aurora The Stuffed Unicorn
  • Super soft, cuddly plush
  • Double bagged filling
  • Top quality materials
Best Unicorn Playset: Playmobil Fairies & Unicorns
  • Lots of accessories
  • Good value for money
  • Great design and quality

Why Unicorns Make Great Toys

If you are on the fence about adding more magic to the toy box, consider these benefits.

Unicorns Appeal to Boys and Girls

Magical creatures are for everyone. Siblings can easily play together with these toys. One child might ride a unicorn into battle against a fire-breathing dragon, while another hosts a tea party in an enchanted forest. They bridge the gap between adventure and fairy tales.

Model Toys Allow Open-ended Play

Open-ended play happens when a child creates the rules. Unicorn figures and dolls are perfect for this. Children build worlds, create scenarios, and grow developmentally without structured instructions (1).

Unicorns Encourage Make-believe

The world can be heavy, and kids grow up fast. Fantasy toys offer a necessary escape. Encouraging fanciful play helps children enjoy their childhood and process emotions in a safe environment (2).

Types of Unicorn Toys

Not all magical creatures serve the same purpose. Here is a quick breakdown of what you will find on the shelves.

  • Plush Toys: These are soft, cuddly stuffed animals. They are best for comfort, bedtime companions, and younger toddlers who need soft textures.
  • Interactive Electronics: These robots walk, talk, or light up. They are great for teaching cause-and-effect but require batteries and often make noise.
  • Playsets and Figurines: Small plastic figures often come with accessories like brushes or stables. These are excellent for fine motor skills and imaginative world-building.
  • Craft Kits: These include coloring books, jewelry making, or painting kits. They are ideal for quiet time and boosting creativity in school-aged children.

How to Choose a Unicorn Toy

Keep these factors in mind to ensure the magic lasts longer than five minutes.

  • Check the material: Soft plastics are better for toddlers, while hard resins are great for collectors. If you buy a hard plastic unicorn, check the horn. Pointed horns can be a safety risk for young kids or siblings.
  • Look for safety ratings: Ensure paints and dyes are non-toxic. If you are buying for a child under three, avoid sets with small accessories like shoes, brushes, or food items that pose a choking hazard.
  • Consider play style: Does your child like to run and jump? A ride-on unicorn or a kite is best. Do they prefer quiet corners? A detailed puzzle or a coloring book is the better choice.

Product Reviews

We researched the market to find the most engaging, safe, and magical options available. Here are our top 13 favorites.

Unicorn Play Tent

Best Room Addition

If you need a dedicated play space that doesn’t take up the whole living room, this tent is a winner. The pop-up design means you can assemble it in seconds without wrestling with poles.

The pitched top features vibrant illustrations of unicorns in the clouds. It serves as an excellent “calm-down corner” for overstimulated kids. They can roll down the door flap for privacy or keep it open to invite friends inside.

Parents will love that it folds flat for storage. It is made from flame-retardant polyester and is spacious enough for a few toddlers to sit comfortably.


Barbie Unicorn Pet Doctor

Great for Future Veterinarians

This set combines the classic appeal of Barbie with animal care. It is perfect for kids who love to nurture their toys. The set includes a plush unicorn from the Dreamtopia series and a backpack filled with medical tools.

Your child can use the stethoscope to check the unicorn’s heartbeat or use the syringe for pretend vaccinations. The horn even lights up, which adds a nice sensory element.

We like that the backpack stores all the small pieces. It keeps the playroom organized and makes the toy portable for trips to grandma’s house.


VTech Unicorn

Best High-Tech Unicorn Toy

VTech is known for durable electronic toys, and Twinkle the Magical Unicorn is no exception. This isn’t just a static figure; she walks, flaps her wings, and moves her head.

The toy comes with a golden carrot accessory and a Fairy Prisma character. When kids interact with Twinkle, she responds with phrases and lights. It is excellent for teaching cause-and-effect to toddlers.

Keep in mind that this toy makes noise. However, the engagement it provides for children aged 18 months to 5 years is worth the batteries.


Bright Starts Rock and Glow Unicorn

Baby’s First Unicorn Toy

This is a fantastic learning toy for babies who are just starting to move. It introduces colors, shapes, and numbers through catchy songs and lights.

The standout feature is the “Chase Me” mode. The unicorn moves across the floor on its own, motivating crawlers to go after it. This helps develop gross motor skills in a fun way.

It is sturdy enough to handle bumps against furniture. It is suitable for babies as young as six months.


Unicorn Coloring Book

Great for Encouraging Fine Motor Skills

Sometimes simple is best. This coloring book is a great tool for helping children refine their grip and hand-eye coordination.

It features 50 unique unicorn designs ranging from stars and rainbows to castles. A major plus is that the pages are single-sided. You can use markers without worrying about the ink bleeding through and ruining the picture on the back.

It is an ideal quiet-time activity for travel or restaurants.


Unstable Unicorns Card Game

Entertaining the Teens

Unicorns aren’t just for toddlers. This strategic card game is perfect for teens and adults who enjoy a bit of chaos. The goal is to build an army of unicorns while sabotaging your friends.

The artwork is cute, but the gameplay is competitive. It teaches strategy and critical thinking. It is a great way to get teenagers off their screens and interacting with the family.

The rounds are relatively fast, usually taking 30 to 45 minutes. It is best for ages 14 and up due to the complexity and some humor.


Breyer Traditional Cascade And Caspian

Best Unicorn Sculpture

Breyer is the gold standard for model horses. This “Cascade and Caspian” set features a mare and foal with a stunning pearlescent finish. It is more of a collectible than a rough-and-tumble toy.

The craftsmanship is incredible. Each piece is hand-painted, making every set slightly unique. It looks beautiful displayed on a shelf but is durable enough for gentle play.

This is the perfect gift for older children who are transitioning from playing with toys to collecting them.


Schleich Fairy and Unicorn Set

Best Soft Plastic Unicorn Model

Schleich figures are known for being virtually indestructible. This set features a fairy rider and a unicorn, making it perfect for kids who want to act out fantasy stories.

The fairy figure has a magnetic seat, so she stays on the unicorn during play. This prevents the frustration of the doll constantly falling off. The fairy also has movable arms for more expressive posing.

The plastic is solid and detailed. It can survive trips to the playground, the bath, or the sandbox.


Aurora the Stuffed Unicorn

Cuddly Unicorn Stuffed Animal

If you just want a soft friend for your child to hug, Aurora makes excellent plushies. This 12-inch unicorn is incredibly soft and features a vibrant, multi-colored mane.

The horn and hooves are made from a shimmering fabric that adds a magical touch without being scratchy. Safety is a priority here; the eyes are securely locked washers, and the filling is double-bagged to prevent leaks.

It is the perfect size for toddlers to carry around or snuggle with at nap time.


Playmobil Fairies and Unicorns

Best Unicorn Playset

Playmobil sets are amazing for world-building. This kit includes an adult unicorn, two foals, and fairy figures. It also comes with tons of tiny accessories like potion bottles and grooming tools.

The detail allows for intricate storytelling. Kids can pretend to feed the unicorns, groom them, or mix magical spells. It integrates seamlessly with other Playmobil sets.

Be aware that the pieces are very small. This set is strictly for children aged four and up who no longer put toys in their mouths.


Ravensburger Unicorn Jigsaw Puzzle

Unicorn Puzzle for Quiet Play

Puzzles are excellent for cognitive development. This 100-piece option from Ravensburger features a beautiful scene of a unicorn and woodland creatures.

The pieces are made from extra-thick cardboard, so they won’t bend or peel easily. The “Softclick” technology ensures pieces fit together perfectly, reducing frustration for little hands.

The finished size is manageable at 13 by 19 inches. It is complex enough to challenge a six-year-old but not so hard that they will give up.


Smart Gear Pony Cycle

Best Ride-On Unicorn

This is the ultimate ride-on toy for unicorn lovers. Unlike rocking horses that stay in one spot, the Pony Cycle actually moves.

It requires no batteries or electricity. The child sits on the saddle and pushes down on the pedals to gallop forward. It is fantastic exercise and helps develop coordination.

The unicorn steers left and right but cannot go in reverse. It works best on smooth, flat surfaces. It is an investment, but it provides a “real” riding experience for kids aged 4 to 9.


Crayola Unicorn Plushie

Best Unicorn Art Toy

This toy combines cuddling with creativity. It is a white plush unicorn that doubles as a canvas. The set comes with washable markers that let kids draw directly on the fabric.

Your child can decorate the unicorn with rainbows, names, or patterns. When they want a new design, you simply toss the unicorn in the wash, and it comes out white again.

It is a great way to encourage art without wasting paper. It is safe for children ages three and up.

FAQs

What is the Best Unicorn Toy?

The best toy depends on the child’s age. For toddlers, the VTech Twinkle Unicorn is great for interaction. For role-play, the Barbie Dreamtopia Vet Set is a top choice.

Why are Unicorn Toys So Popular?

Unicorns represent magic, hope, and individuality. Their bright colors and whimsical nature appeal to children’s imaginations. They are a positive symbol that fits into almost any play scenario, from battles to tea parties.

What Does a Unicorn Symbolize?

Historically, unicorns symbolize purity, innocence, and healing. In modern toys and media, they also represent uniqueness and the power of believing in oneself.

Which is Better, a Unicorn or a Dragon?

It depends on the story you want to tell. Unicorns usually bring healing and magic, while dragons bring power and protection. Many kids love playing with both together.

Is There a Disney Unicorn?

Yes, several. Buttercup from Toy Story 3 is a famous one. Unicorns also appear in Fantasia, Inside Out (Rainbow Unicorn), and Onward.

What is the Age Rating For the Last Unicorn?

The Last Unicorn (1982) is rated G, but it can be scary for young kids. It features a terrifying Red Bull character and somber themes. It is generally best for children aged seven and older.

How Do I Clean a Plush Unicorn?

Check the care label first. Most surface stains can be cleaned with a damp cloth and mild soap. Some plushies, like the Crayola Scribble Scrubbie, are machine washable, but always air dry them to keep the fur soft.


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Headshot of Jennifer Schlette, MSN, RN

Reviewed by

Jennifer Schlette, MSN, RN

Jennifer Schlette MSN, RN, is a pediatric intensive care nurse at Children's Hospital of New York for the past 14 years. Jennifer also has extensive experience teaching Maternity and Obstetric Nursing, as well as Pediatrics Nursing.