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Best Superhero Toys for Kids of 2023

Updated
Let your child's imagination take off with these superhero toys.

You know that feeling you get every time you watch a thrilling superhero movie? For kids, that feeling is all too real. Why not keep it alive by inspiring more imaginative superhero play?

There’s a toy for every superhero character, including Batman, Wonder Woman, the Avengers, and more. If you’re looking for a superhero toy, we’re here to make things easier for you.

We’ve researched and compared all the best superhero toys and narrowed the selection down to our favorite 15. We’ll review these and discuss what you need to consider when choosing the right one.

Pull on your SuperMommy cape, and let’s get started.

Our Top Picks

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Image
Model
Product Comparison Table
Features

Product Image of the Fisher-Price Imaginext DC Super Friends Toy Helicopter with Spinning Propellers...
Best Batman Toy
Fisher-Price DC Batcopter
  • Rotating helicopter blades
  • Batman figure included
  • Promotes curiosity & discovery
Product Image of the Marvel Matching Game by Wonder Forge | For Boys & Girls Age 3 to 5 | A Fun &...
Best Superhero Game
Marvel Matching Game
  • 72 tiles and instructions
  • Great for kids and families
  • Beautifully colored high-quality tiles
Product Image of the Justice League Bendable Boxed Set - NJ Croce
Best Bendable Action Figures
Justice League Bendable
  • 5 inches tall
  • Made of durable, washable material
  • Bendable
Product Image of the Marvel Avengers Titan Hero Series Hulk
Best Overall Action Figure
Marvel Avengers Titans
  • 12-inch action figure
  • With 5-point articulation
  • Giant-sized
Product Image of the Batman Pop Up Batmobile Tent – Indoor Playhouse for Kids | Toy Gift for Boys...
Best Superhero Mobile
Batman Batmobile Tent
  • Easy to set up
  • Durable material
  • Multi-purpose design
Product Image of the Batman vs Superman: Dawn of Justice Batman Voice-Changer Helmet
Best Superhero Toy Mask
Batman Voice Changer
  • Voice-changing technology
  • True to movie style
  • Iconic design
Product Image of the Playskool Heroes Super Hero Adventures Captain America Super Jungle Squad
Best Hero Squad Toys
Playskool Heroes Squad
  • Six Marvel Super Hero figures
  • Poseable arms and legs
  • Great imaginative play pack
Product Image of the GUND DC Comics Green Lantern Fuzzy Teddy Bear Stuffed Animal Plush, Brown, 14'
Cutest Super Stuffy
Gund Green Lantern Plush
  • Surface-washable
  • 14 inch height
  • Soft and high-quality plush
Product Image of the Rubie's DC Comics Kids Action Trio Superhero Costume Set
Best Costume Kit for Boys
DC Trio Child Costume
  • 14 inches high
  • Machine washable
  • Set of 3 costumes
Product Image of the Hot Wheels Marvel Avengers Assemble Avengers 5-Pack [Amazon Exclusive]
Best Hot Wheels SuperCar
Marvel Avengers Vehicles
  • Includes 5 character cars
  • Authentic decos and details
  • Sleek design


The Best Superhero Toys of 2023

These skill-building superhero toys meet our criteria for being durable, safe, age-appropriate, and fun.

1. Fisher-Price DC Batcopter

Best Batman Toy

Choppers are a favorite among kids, and a Batman chopper will be even more so. The Batcopter comes with a spinning rotor and a claw for those daring rescues. It offers imaginative play as your kid will pretend they’re going for a fun adventure with their favorite superhero.

The toy encourages curiosity and discovery. When you press the claw trigger, the landing gear becomes a claw for lifting. Your child will also learn fine motor skills with the trigger and by placing the Batman figure in his cockpit.

This toy is suitable for kids ages 3 to 8 years.

Photo of the Fisher-Price DC Batcopter

2. Disney Junior Marvel Matching Game

Best Superhero Game

Matching games are a timeless favorite, and young kids especially love them. This product is suitable for children over the age of 3.

The Marvel Matching Game will promote your kids’ matching skills and expand their memory. It also teaches them how to share and take turns while playing. The tiles feature numerous Marvel characters and are durable and well-crafted.

Photo of the Disney Junior Marvel Matching Game

3. DC Comics Justice League Bendable Action Figures

Best Bendable Action Figures

This Justice League superhero set includes the greatest DC superheroes: Batman, Wonder Woman, Green Lantern, and Superman. Children and adults who are children at heart will all enjoy these flexible characters. They are perfect for preschool playtime, travel, display, and fun with friends.

Each figure measures 5 inches tall. These are easily washable, and the rubber can take rough play. We were impressed by how they held up to even the most boisterous play. Even the capes are durable.

Kids love that they can manipulate the figures to create a wide range of scenes and fight positions.

Photo of the DC Comics Justice League Bendable Action Figures

4. Marvel Avengers Titan Hero Series

Best Overall Action Figure

Action figures are hands down one of the most popular superhero toys. Hulk happens to be one of the strongest. He’s the mean green mountain of destructive force to be reckoned with.

Best suited for kids 4 years and above, this figure stands 12 inches tall with his bulked muscles and features gamma-powered force. Your child can twist and maneuver his joints to position him for play.

You can also choose from several other characters to add to your child’s collection. Together with your kid, you’ll definitely be saving the day.

Photo of the Marvel Avengers Titan Hero Series

5. Batman Batmobile Playhouse

Best Superhero Mobile

This indoor tent from Sunny Days Entertainment is perfect for Batman fans from 3 to 8 years of age. It’s easy for children to embrace that this is a real Batmobile because of its rich colors.

It’s made of durable materials that should last for years. You can pass it on to other children when your little one outgrows it. The tent fort requires minimal assembly time due to its pop-up design. This means you’ll have more time to play with your toddler.

The Batmobile is 27 inches by 40 inches by 27 inches when opened, meaning it doesn’t take up a lot of space. And it folds completely flat for storage. The shorter height means your little one will likely only be able to sit in the tent, but it’s the perfect place for reading, playing with superhero action figures, or resting.

Photo of the Batman Batmobile Playhouse

6. Batman Voice Changer Mask

Best Superhero Toy Mask

This is by far one of the most realistic superhero toys on this list. Your kid will put it on their face, and their dream will come true the minute their voice emulates that of Batman. This Batman voice changer toy is cleverly crafted after on-screen inspiration.

It features battle action sounds and lights, delivering the ultimate imaginative play. Your child will conquer all the Gotham City mayhem, and crime will be at an all-time low. It’s recommended for kids over 4 years.

Photo of the Batman Voice Changer Mask

7. Playskool Heroes Super Jungle Squad

Best Hero Squad Toys

Your superkid will love saving the day with these six favorite superheroes.

The pack includes Captain America, Ant-Man, Iron Man, Black Panther, Falcon, and Hawkeye. This is a great imaginative play pack for your child.

The characters are durable, and the arms and legs are poseable. This makes for countless adventure scenarios. The figures are recommended for children ages 3 to 7.

Photo of the Playskool Heroes Super Jungle Squad

8. Gund Green Lantern Plush Stuffy

Cutest Super Stuffy

This cute stuffed bear dressed as the Green Lantern is the perfect superhero toy to protect your baby.

The 14-inch Gund version of Green Lantern has a super-soft, shaggy finish, making it feel like you’ve always owned it. We recommend it for children over the age of 1 year.

This plush toy is not only soft but durable as well. The surface is washable, and the costume is spot on.

If the Green Lantern isn’t your little one’s superhero of choice, you can purchase a Batman, Superman, or Wonder Woman version.

Photo of the Gund Green Lantern Plush Stuffy

9. DC Trio Child Costume Kit

Best Costume Kit for Boys

Your little superhero is about to fly around, saving the day. These costumes are recommended for children 4 years and above and will be an exciting addition to their superhero toys. The set of three includes Batman, Superman, and Robin.

The costumes include accessories such as eye masks, arm gauntlets, and boot covers. Although they can be machine-washed, we recommend washing them by hand so they will last longer. The smooth fabric comes clean and dries very quickly.

Photo of the DC Trio Child Costume Kit

10. Hot Wheels Marvel Avengers Die-Cast Vehicles

Best Hot Wheels Superhero Car Pack

With these collectible Hot Wheels cars, your child’s racing games will climb to a whole new level. With five character cars, including versions for Hulk, Captain America, Iron Man, Thor, and Hawkeye, racing has never been this epic.

If your child loves Hot Wheels as much as action figures, this will be an exciting set for them.

This set works with most Hot Wheels tracks and accessories and is suitable for children (and adults!) over 3 years old.

Photo of the Hot Wheels Marvel Avengers Die-Cast Vehicles

11. Ben 10 & Grey Matter Action Figure

Top Alien Superhero Toy

“Ben 10” is a classic that most boys know and love. This toy is highly detailed to mimic the character and includes “Grey Matter,” Ben’s intelligent alien sidekick.

It’s uniquely sculpted and fully articulated, making it even more fun to play with. At about 4 inches tall, it’s suitable for kids over 4 years of age.

Photo of the Ben 10 & Grey Matter Action Figure

12. DC Superhero Wonder Woman Doll

Best Superhero Doll

This is the ultimate hero training toy. And who better to help than Wonder Woman? Your child will be over the moon with this 12-inch action doll. She comes with the iconic training outfit, a blue cape, and hair accessories. And we love the precision, with perfectly layered hair and detailed facial features.

Let your child explore their inner hero adventures with the help of Wonder Woman. The doll is action primed and suited for kids over 6 years old.

Photo of the DC Superhero Wonder Woman Doll

13. Infinity War Hulkbuster Kit

Favorite Lego Superhero Kit

For the big-kid Lego lovers out there, this set includes four action figures: Falcon, Bruce Banner, Proxima, and Outrider. It comes with 375 pieces your child can use to build the Hulkbuster.

It features an open cockpit, a bashing arm, and a ball shooter. It also comes with an “Infinity Stone” compartment. The set is suitable for Lego Masters who are approximately 7 to 14 years old.

Photo of the Infinity War Hulkbuster Kit

14. Fisher-Price DC Super Friends Flight City

Most Imaginative Toy Set

Your child will have double the fun as two cities band together for a worthy cause. Gotham City and Metropolis come to life with the use of four power pads. This set includes landing pads, Lex Corp, and projectile launchers.

Recommended for kids from 3 to 8 years old, it features three levels of play, including a working elevator, jails, and trap doors. It’s a perfect set for playing with friends, measuring 31 inches long when assembled.

Photo of the Fisher-Price DC Super Friends Flight City

15. Superhero Capes Cosplay Costume

Best Dress-Up Set

This set of four capes comes in different colors. They are double-sided and are accompanied by matching masks and bracelets.

The capes have a Velcro neck, making them easy to wear and remove. They are best suited for children 3 years and above. The materials should be hand washed with cold water and left to air dry.

Photo of the Superhero Capes Cosplay Costume

How to Choose the Right Superhero Toy

Choosing the best superhero toys for kids can be pretty daunting, given the sheer variety available. However, we have a few considerations for you to make in order to narrow it down.

What’s Your Child’s Favorite Character?

Which character does your child go crazy for? Maybe they can’t get enough of that Superman movie. Or perhaps your child always refuses to remove their Wonder Woman costume.

Paying attention to what piques their interests will better ensure you choose a toy they’ll be excited about.

What’s Your Child’s Age?

Age plays a huge role here. Some toys come with small parts, such as Lego, and these can be a choking hazard for younger kids.

Toys that require a lot of manipulation may not be suitable for those with underdeveloped fine motor skills.

Older kids might need something a little more advanced. Building toys or other challenging sets are great options because they increase the chance they’ll be entertained.

How Durable Is the Toy?

Kids can be pretty vigorous with their toys. Check the quality of the material and whether it can take a few bashes every now and then.

How Safe Is It?

Fabric toys should be washable, either by hand or in the machine. Painted toys need to come with toxin-free paints. Kids put toys in their mouths all the time, so ensure it’s safe for a little lick every now and then (1).

Will the Toy Enhance Their Skills?

Even though toys are mainly meant for fun, some are also designed to enhance development. Do they help with sensory, motor, imaginative, and problem-solving skills? Are they made for pretend play (2)?

What about stimulation? Stimulating toys are exciting and keep kids engaged for a longer period.


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Headshot of Jennifer Schlette, MSN, RN

Reviewed by

Jennifer Schlette, MSN, RN

Jennifer Schlette MSN, RN, is a pediatric intensive care nurse at Children's Hospital of New York for the past 14 years. Jennifer also has extensive experience teaching Maternity and Obstetric Nursing, as well as Pediatrics Nursing.