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35+ Best Baby Clothes & Brands: 2024 Picks

Updated
The ultimate list of baby clothes and brands.

An excuse to shop for itty bitty clothes is the best part of having a new baby! There are probably a few other things too, but you can’t say it’s not fun stocking up on the latest fashions for your tiny human.

However, if you’re going to spend money on items that may only last a few weeks, you want to ensure that they’ll fit well, be comfortable for your baby, and look super cute.

We’ve done the dirty work for you, testing and comparing the quality, durability, and adorability of all types of baby clothes to help you save your much-needed time and money. We’ve assembled our findings into this comprehensive list of the best baby clothes and brands.

This list will help you fill your closet with stylish pieces your baby will be proud to show off to all their adoring fans.


Product Reviews

Summer is the time for T-shirts, shorts, and swimsuits. These are the months when your little one can go out and flash those little ankles and arms.

But it’s also a time when we must be extra careful. Make sure that you stock up on loose-fitting clothing. We always look for breathable clothes that can protect babies from sunburns and mosquito bites.

Watch out for overheating. Tiny babies can’t yet regulate their body temperatures. Overheating is one of the leading causes of sudden infant death syndrome (SIDS) (1).

Fortunately, there are plenty of options for keeping cool when it comes to summer baby clothing.

Sansi Baby Beach One-Piece Swimsuit

Best Baby Beach Wear

For the long summer days at the beach or by the pool, you want something comfortable yet protective. This one-piece swimsuit from Sansi does just that.

The suit acts as a T-shirt/short onesie with a material made from a blend of stretchy nylon and lycra. This will not only keep your little munchkin comfy, but it also provides sun protection.

It has a snug fit but is pretty easy to put on and take off.


Touched by Nature Organic Cotton Dress

Best Baby Girl Summer Dress

This summer dress from Touched By Nature is the summer essential for your baby girl. The dress is 100% organic cotton, and the designs available are to die for. Throw in some sunglasses and a cute headband, and your little one will be stylin’.

This set includes two dresses for one affordable price. The sizes available range from 0 to 24 months, so you can easily buy a new pair as your little girly grows.


Derouetkia Baby Boy T-Shirt & Geometric Pants

Best Baby Boy Summer Wear

This T-shirt and pants set from Derouetkia will have your little one ready for summer.

The T-shirt is so adorable with a quote saying, “Mama’s Boy.” The pants come in a geometric design, adding some fun to this outfit. The colors are perfect for summer, and so is the breathable cotton blend material.

However, the sizes are small and may shrink after the first wash, so be sure to buy a size up.


Best Brands for Baby Boy Clothes

If you’ve ever shopped for baby boy clothing, you’ve probably noticed that there are half as many options as there seem to be for baby girls. This can make it more challenging to put together cute, stylish outfits for your little man.

But we’ve sought out some great brands that support baby boy fashion, allowing you to dress up your guy in more than just plain T-shirts and sweatpants or dinosaur prints and Spiderman.

Check out these adorable outfits and their creators.

1. Mini Roudini

Mini Roudini is one of our favorite brands. They don’t cater exclusively to boys, but most of their collections have a boyish vibe.

Their designs are unique and fun. They have a sophisticated fashion sense that still boasts a childhood energy. We especially love their jacket collection — it’s a bit pricey, but the quality is outstanding.

We especially appreciate Mini Roudini’s cause. They make their clothing with 100% organic materials. They even use recycled polyester. Their sustainable concept is enough to keep us coming back for more.


2. Earth Baby Outfitters

We love Earth Baby Outfitters for so many reasons. What’s not to love about a brand that creates earth-friendly, sustainable fabrics with GOTS, USDA, and Oeko Tek100 certification? And that’s not even the best part.

Earth Baby ensures that nothing they create ends up in landfills. They donate all of their unsold inventory to local nonprofits and overseas orphanages. And these clothes are cuuuute!

We love the muted colors and that every item is soft and cozy. And check out the sweet hipster collection! We also appreciate that this Canadian company designed a loungewear line for women, so we no longer have to be jealous of our babies’ comfy threads.


Best Brands for Baby Girl Clothes

Baby girls should also have outfits that complement their personalities.

We appreciate brands that offer more than endless pink frills and ballerina outfits. Our littles may prefer gothic black or sailor blue.

When searching for brands for my babies, I always looked for those that favor comfort over cute. Fortunately, more brands have found ways to incorporate both. So without further ado, here are our favorite girls’ clothing brands.

3. Tea Collection

Tea Collection is one of our favorite brands for baby girls’ clothes. Their items fit a wide range of personalities, and they’ve found ways to incorporate every style.

Most of the materials used are stretchy and durable for many washes. We especially adore their collection of rompers! These are some of the cutest yet most comfortable items a baby girl could wear.


4. Joules

Joules is a well-known name in children’s clothing. The company started in Britain, but they’re now a favorite brand in the U.S.

Their collection of baby girl clothes is simply amazing. The designs go far above the standard girly pieces, and they have items for every member of the family. Their range of colors extends much further than typical pinks and purples and incorporates plenty of blues, greens, and whites.

Most of their materials are 100% cotton. They have many collections and even combination sets with tops and pants or leggings for your little girl.


Best Brands for Unisex Baby Clothes

Unisex clothes are perfect for expecting moms who don’t want to know the sex of their baby but need to prepare. They’re also great for those who prefer not to hold to traditional “gender colors.”

You can pass them down from child to child within your family, making them meaningful keepsake items. They also make terrific baby shower gifts.

5. Tobias & the Bear

Tobias & the Bear is a company that produces high-quality, modern designs that suit all babies. They first came onto the gender-neutral scene with a collection of unisex leggings. Now they cater to our needs with unisex rompers, tops, and pants.

We especially love their Miffy & Friends line, which features everything from rompers to bibs to t-shirts and shorts. All come in gender-neutral designs and colors.


6. Organic Zoo

If you’re on the hunt for gender-neutral clothing, look no further! Organic Zoo has the cutest collection of unisex baby clothes.

This company is known for their timeless styles and simple, cozy designs.

Their clothing line includes a variety of items. But it’s the bodysuits that caught our attention. These are cuter than cute and work well for both boys and girls.


Best Cheap Baby Clothing Brands

Baby clothes can also be pricey, especially when you’re shopping for brand-name fashions.

We know how hard it can be to avoid spending all your money on a cute onesie for your little one. But we still have to eat. When you’re on a budget, look for cheaper brands that still offer high-quality clothing. Here are some affordable brands we love.

7. Carter’s

Carter’s is a trustworthy name. You know you’ll get good quality at a fair price. Most of the material they use is cotton, and you can often find items made with organic materials.

They cater to girls and boys but with plenty of gender-neutral styles too. They always have good deals, and if you really want to save money, keep an eye out for their clearance sales.


8. Cat and Jack (Target)

Cat & Jack

Target certainly got it right with their Cat and Jack brand. This collection of affordable baby and children’s clothes stands out above the rest.

Their fashions come in a variety of styles. All the materials are comfortable and durable, suited for growing babies. And who can resist their adorable designs?


Best Brands for Organic Baby Clothes

While hunting for baby clothes, you may have stumbled upon some organic items. These are what we should all strive to buy for our little ones since they minimize chemical exposure.

However, some organic brands tend to be a bit pricey. And you’re not guaranteed to get a high-quality item just because a tag states it’s organic. We still have to ensure the quality is good.

We look for durable organic items that are made to last through more than one baby and fabrics that hold up to multiple messes and washes.

9. Finn + Emma

Finn + Emma really know how to create fantastic collections of organic baby wear. This New-York-based brand offers clothing made with GOTS-certified organic materials. The items are a blend of organic cotton and eco-friendly dyes.

The style is very contemporary with light graphics and neutral colors, perfect for mixing and matching. We love that they also offer accessories such as hats and bibs that match their clothing line perfectly.

They also sell a gorgeous line of baby gear and toys, including macrame baby swings, wooden baby rockers, crocheted carry cots, handmade plushies, and more.


10. Kate Quinn Organics

Kate Quinn Organics is unique. They use a blend of organic cotton and bamboo for their baby clothes collection.

The style is very muted, with modern nature-inspired prints. The colors are gender-neutral, although some styles are more clearly for girls or boys.

We love that their products are bamboo-based as bamboo is a sustainable plant, capable of growing fast without chemicals. Mix this with organic cotton, and you’ve got a soft, durable material for your baby.


Best Brands for Trendy Baby Clothes

Most brands offer trendy baby clothes. But have you ever looked at those that are genuinely fashion-forward?

Generally, we have to look for big name brands, but we love to support smaller companies. In our experience, you often get better service and better quality items with smaller companies. And they often have more defined values and a more consistent sense of style.

These are some lesser-known brands that produce high-quality, high-fashion baby items we adore.

11. MiniOlie

MiniOlie creates trendy, play-based clothing for babies and children. This wide range of unique prints and designs ensures you’ll find an array of fashionable outfits to suit any baby.

We especially love MiniOlie’s extensive collection of baby shoes, with a style to suit every season and occasion. They even have a line of trendy clothing and bags for moms!


12. Nununu World

Nununu World is perhaps one of the priciest brands on our list, but sometimes we’ve got to splurge.

This brand was created by two women with a vision to break children’s fashion stereotypes. Their collections are unique and edgy. They have a minimalistic style, using lots of gray, black, and white tones with original prints.

The onesies are our all-time favorite. They’ll give your little one a rockstar makeover.


Best Brands for Designer Baby Clothes

For those who prefer to stick with the consistency of well-known, big-name brands, we have a few favorites too.

These companies consistently create quality, trendsetter items that any baby would be proud to snuggle in.

13. Baby Dior

If Carrie Bradshaw had a baby, they would be covered in Dior clothes.

Dior’s baby collection looks like something fit for a royal. Their designs are very clean cut, without extravagant colors or accessories. And they consistently create adorable, comfortable designs that children love to wear.


14. Ralph Lauren

Ralph Lauren is another well-known designer brand, usually catering to adults’ needs for polo shirts and other luxurious items.

And their baby collection follows the same preppy trend. Their items are super cute, taking on a traditional, timeless vibe.

Their newborn neutral collection would be the perfect homecoming outfit for your little one. Why not make a first impression with style?


Best Brands for Newborn Clothes

You really can’t know exactly how big your baby’s going to be at delivery. Some might tell you just to buy size 0 to 3 months clothes. However, newborn clothes are usually your best pick.

Newborns will still have the umbilical cord stump, at least for a few weeks. During this time, it’s best to use clothes that won’t irritate the area, and newborn sizes are designed for that.

Here are two brands we love to support.

15. Monica + Andy

Monica + Andy is a brand on the rise to fame. Their collections of baby clothes rarely disappoint. But their newborn collection is catching our attention.

All of the materials used are organic. They give you cute designs and colors, perfect for newborns. They even offer a “hospital cuddle box” of a few newborn essentials, such as hats, swaddling blankets, and onesies.


16. Gymboree

Gymboree has a vast collection of newborn clothes. They even dedicated an entire section just for newborns.

Their newborn collection is adorable — everything you want in clothes for your new baby. They set themselves apart from the usual gender-neutral onesies and, instead, add color and ruffles.


Best Brands for Preemie Baby Clothes

While we all hope our babies will arrive around their due date, sometimes that’s not how things work out. In fact, one in 10 babies in the U.S. are born preterm, according to the CDC (2).

Babies born too early are likely to be really tiny, and then even newborn sizes are too big.

Fortunately, we’ve found some great brands that cater to these specific sizes.

17. The Preemie Store

I can’t make this list without mentioning The Preemie Store. This brand is a gift from above. They make the tiniest sizes for the smallest preemies.

The style is perfect for premature babies. Some even sport cute quotes such as “NICU nurses are my heroes.” They’re not too pricey either, which is a huge plus!


18. Magnolia Baby

The online store, Lilly + Liam, has now included a brand called Magnolia Baby.

This brand caters specifically to smaller sizes and preemies. The collection includes anything from sleeping gowns to bodysuits, all made of Pima cotton.

Some of these even have an open bottom to make diaper changes easier.


Best Brands for Funny Baby Clothes

Sometimes we all need to enjoy ourselves a bit. And let’s be honest, although small babies are cute and we love them, it’s good to occasionally add a bit of humor into baby life. This is where funny clothes come in!

Cute slogans can give us a good chuckle. Perhaps try a silly outfit for the annual family get-together or some funny Instagram photos.

There are plenty of brands catering to this particular request. Here are two.

19. Sarcastic Me

Sarcastic Me

Sarcastic Me is the go-to brand for funny baby clothes. They provide a range of onesies with hilarious quotes and sassy sayings.

Examples are: “Pretty fly for a small fry,” “I only cry when ugly people hold me,” and “I’m glad to be out, I was running out of womb.”


20. VulgarBaby

VulgarBaby is a company that creates funny baby gear slogans, but they take things a little further. It’s the perfect father’s day gift to dress your little one up in a onesie that says, “I’m cute, Mom’s Hot, Dad’s Drunk.”

They have plenty of categories (including breastfeeding, computer nerd, etc.) full of funny quotes.

Baby Clothes Brands FAQs

What Clothes Does a Baby Need the First Month?

In the first month, a baby will need several onesies, sleepers, and a few swaddle blankets or sleep sacks.

It’s also good to have some socks or booties, a couple of hats, and a few outfits for outings or visitors. The key is to have enough to accommodate multiple changes a day due to spit-ups and diaper leaks.

Is Cotton or Polyester Better for a Baby?

Cotton is generally better for a baby, especially for everyday wear, as it’s soft, breathable, and gentle on their sensitive skin. Polyester can be used for specific items like outerwear but might not be as comfortable for prolonged wear due to less breathability.

What Color is Preferred for the Baby’s Clothing?

There’s no strict rule on colors for baby clothing, but soft, neutral colors like pastels are often preferred as they are soothing and work well for either gender. However, feel free to dress your baby in any color you like – bright colors can be fun and stimulating for them.

How to Buy Baby Clothes on a Budget?

To buy baby clothes on a budget, look for sales, consider second-hand or consignment stores, and accept hand-me-downs from family or friends. You can also buy larger sizes that your baby can grow into, getting more wear out of each garment.

What Is a Good Website for Baby Clothes?

Good websites for baby clothes include Carter’s, Baby Gap, and Old Navy, which offer a wide range of options at reasonable prices. For more specialized or organic clothing, websites like Burt’s Bees Baby, Hanna Andersson, and Zutano offer high-quality options.


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Headshot of Jennifer Schlette, MSN, RN

Reviewed by

Jennifer Schlette, MSN, RN

Jennifer Schlette MSN, RN, is a pediatric intensive care nurse at Children's Hospital of New York for the past 14 years. Jennifer also has extensive experience teaching Maternity and Obstetric Nursing, as well as Pediatrics Nursing.