Shopping for tiny clothes is easily the best part of expecting a new baby. Stocking up on miniature fashions for your little human is fun, but practicality matters too.
Since babies outgrow sizes faster than you can say “diaper change,” you want items that are affordable, comfortable, and durable. You don’t want to spend a fortune on an outfit they wear once.
We handled the research for you, testing quality, durability, and cuteness to find the best baby clothes and brands on the market. This list will help you fill the nursery closet with stylish, functional pieces that make parenting just a little bit easier.
Product Reviews
Summer dressing is about sun protection and breathability. Overheating is a SIDS risk, so lightweight, loose fabrics are essential (1).
Look for tightly woven fabrics or UPF-rated clothing to protect skin from UV rays, especially since sunscreen isn’t recommended for babies under six months.
Sansi Baby Beach One-Piece Swimsuit
Best Baby Beach Wear
This rash guard swimsuit offers excellent coverage for beach days. The high neck and longer sleeves minimize the amount of sunscreen you need to apply.
The fabric is a quick-drying nylon/spandex blend. It includes a zipper on the back and snaps at the bottom, making diaper changes possible without peeling a wet swimsuit off the entire body.
Touched by Nature Organic Cotton Dress
Best Baby Girl Summer Dress
Touched By Nature proves that organic doesn’t have to be expensive. These dresses are light, airy, and perfect for hot days.
The 100% organic cotton is breathable, preventing heat rash. The designs are vibrant and playful rather than overly frilly.
They do shrink in the dryer, so wash on cold and hang dry, or simply size up when buying.
Derouetkia Baby Boy T-Shirt & Geometric Pants
Best Baby Boy Summer Wear
This shorts and tee set is an easy, budget-friendly option for summer play.
The geometric shorts are stylish and offer a nice break from solid colors. The waistband is elastic and forgiving on toddler tummies.
The fabric is thin, which is great for heat but means it may not last forever. Sizing runs small, so order a size up to get through the whole summer.
Best Brands for Baby Boy Clothes
Boy clothing sections are often smaller than girls’, but that doesn’t mean you’re stuck with just sports themes and dinosaurs. Many brands are stepping up their game with stylish, modern options for little guys.
Here are the brands helping baby boys look their best.
1. Mini Rodini
Mini Rodini is for parents who want personality. This Swedish brand is famous for quirky prints, think weightlifting mice or sophisticated ducks.
While they are unisex, their cuts and bold graphics are fantastic for boys. They are committed to sustainability, using GOTS-certified organic cotton and recycled polyester. It’s a splurge, but the resale value remains high.
2. Earth Baby Outfitters
Earth Baby Outfitters combines eco-consciousness with cool designs. Based in Vancouver, they focus on sustainable fabrics and ethical production.
Their “hipster” collection features harem pants and hoodies that are incredibly soft. We also love their zero-waste policy; they donate unsold inventory rather than discarding it. It’s clothing you can feel good about buying.
Best Brands for Baby Girl Clothes
Girl clothing has moved beyond just pink frills. The best brands now offer a mix of comfort, durability, and style that ranges from floral rompers to sturdy play clothes.
These are our top picks for dressing your daughter.
3. Tea Collection
Tea Collection creates globally inspired designs that are beautiful yet functional. Each season explores a different culture or region, resulting in unique patterns you won’t see elsewhere.
Their dresses are famous for being “twirly” but are made of durable cotton that handles the playground easily. They wash exceptionally well, making them perfect candidates for hand-me-downs.
4. Joules
Joules brings bright British style to the US market. If you love florals, stripes, and adorable animal appliqués, this is your brand.
Their clothing is cheerful and high-quality. We love their rainwear and sturdy leggings. They often have “Mini Me” collections so you can match with your little one.
Best Brands for Unisex Baby Clothes
Gender-neutral clothing is practical. It’s easy to pass down to future siblings regardless of gender, and it usually focuses on modern, minimalist aesthetics.
These brands master the art of the neutral palette.
5. Tobias & the Bear
Based in the UK, Tobias & the Bear launched because the founders couldn’t find cool leggings for boys. They filled that gap with incredible unisex prints.
Their “Miffy” and “Just Call Me Fox” lines are iconic. The leggings are slim-fitting and stretchy, perfect for cloth diaper bums and active crawlers.
6. Organic Zoo
Organic Zoo is the definition of minimalist chic. Their “Cottonfield” and “Olive Garden” prints are instantly recognizable on Instagram.
They use ultra-soft organic cotton in earthy tones like sage, clay, and charcoal. Their bodysuits and rompers are generous in size and incredibly cozy.
Best Cheap Baby Clothing Brands
Babies grow so fast that spending big money isn’t always feasible. Fortunately, budget brands have improved their quality significantly.
Here is where to shop when you want style without the high price tag.
7. Carter’s
Carter’s is practically synonymous with baby clothes. They are available everywhere, fit consistently, and hold up to washing.
Their 5-pack bodysuits and “Little Character” sets are the backbone of most nurseries. Pro tip: Always check their clearance racks and doorbuster sales for unbeatable deals.
8. Cat & Jack (Target)
Target’s Cat & Jack brand is a parent favorite for a reason. It is trendy, durable, and comes with a one-year return guarantee (if you have the receipt).
They offer adaptive clothing for special needs, organic options, and fun graphics that empower kids. The knee-reinforced leggings are a must-have for crawlers.
Best Brands for Organic Baby Clothes
If minimizing chemical exposure is your priority, organic brands are the way to go. These brands avoid harsh dyes and pesticides, making them safer for eczema-prone skin.
Here are two of the best organic options.
9. Finn + Emma
Finn + Emma balances style with sustainability. Their GOTS-certified organic cotton is buttery soft and features non-toxic, eco-friendly dyes.
Their prints are whimsical and modern, often featuring woodland creatures or muted botanicals. While pricier, the snaps and seams are high quality and last through multiple children.
10. Kate Quinn Organics
Kate Quinn has a cult following for their bamboo and organic cotton fabrics. Their “panda” pants and ribbed bodysuits are incredibly stretchy and fit for a long time.
They operate on a “drop” system with new prints released frequently at very affordable price points. The bamboo fabric is temperature-regulating, making it great for hot sleepers.
Best Brands for Trendy Baby Clothes
If you want your baby to look like they just stepped off a runway (or out of a heavy metal concert), these brands offer edgier, fashion-forward styles.
11. MiniOlie
MiniOlie offers boutique-style clothing without the boutique markup. Their rompers and two-piece sets feature on-trend elements like ruffles, suspenders, and linen fabrics.
They are excellent for special occasion outfits or family photoshoots where you want something unique.
12. Nununu World
Nununu is the antithesis of “cute.” It is cool, edgy, and monochromatic. Think skull prints, baggy harem pants, and distressed fabrics in black and grey.
The fabric also happens to be infused with their signature scent, which stays even after washing. It’s a true luxury experience for the rock-and-roll baby.
Best Brands for Designer Baby Clothes
Sometimes you want to splurge on a heritage brand. These designers bring their high-fashion standards down to size 0-3 months.
13. Baby Dior
Baby Dior is the pinnacle of luxury. We are talking about exquisite fabrics, precise tailoring, and timeless elegance.
These aren’t playground clothes; they are heirlooms. If you have a royal wedding to attend (or just want to feel fancy), this is the brand.
14. Ralph Lauren
Ralph Lauren offers that classic, preppy American look. The mini polo shirts and cable-knit sweaters are adorable replicas of the adult line.
Their sizing is consistent, and the quality holds up well, making them easy to resell or pass down.
Best Brands for Newborn Clothes
Newborns have specific needs: umbilical cord care, frequent diaper changes, and sensitive skin. These brands design specifically for those first fragile months.
15. Monica + Andy
Monica + Andy was founded by a mom who wanted better organic options. Their “cuddle box” is the ultimate hospital bag starter kit.
Their prints are charming, and the fabric is GOTS-certified. We love their kimono-style bodysuits that don’t have to go over the head.
16. Gymboree
Gymboree excels at coordinated collections. You can buy the onesie, the hat, the blanket, and the socks, and they all match perfectly.
Their newborn lines often feature embroidered details and sweet themes that are classic and photo-friendly.
Best Brands for Preemie Baby Clothes
When your baby arrives early, finding clothes that fit is a challenge. Standard newborn sizes swallow a 4lb baby. These specialty brands ensure your preemie is warm and dignified.
17. The Preemie Store
The Preemie Store specializes in NICU-friendly clothing. They understand the need for access to leads and wires.
They offer sizes for micro-preemies (1-3lbs) up to larger preemies. The designs allow for easy medical care without undressing the baby completely.
18. Magnolia Baby
Magnolia Baby uses Pima cotton, which is exceptionally soft for fragile skin.
Their preemie collection is beautiful, proving that medical needs don’t mean you have to sacrifice style. They offer traditional pastel designs that look sweet and comforting.
Best Brands for Funny Baby Clothes
If you love a good pun or want to give the grandparents a laugh, these brands deliver the humor.
19. Sarcastic Me
Sarcastic Me focuses on text-based humor. Their onesies feature bold fonts and witty sayings about sleep deprivation, milk, and family dynamics.
They are great conversation starters and make for fun social media updates.
20. VulgarBaby
VulgarBaby is for parents with a darker or more adult sense of humor. They push the envelope with edgy slogans.
It’s not for everyone, but if you want something that breaks the mold of “sweet baby,” this is your shop.
Baby Clothes Brands FAQs
What Clothes Does a Baby Need the First Month?
In the first month, a baby primarily needs 6, 10 onesies, 4, 6 sleepers (footies), and a few swaddles. You should also have socks, a hat, and 2, 3 pairs of pants. Focus on function over fashion, as you will likely be changing them multiple times a day due to diaper leaks and spit-up.
Is Cotton or Polyester Better for a Baby?
Cotton is generally better for everyday wear because it is breathable, absorbent, and gentle on sensitive skin, reducing the risk of heat rash. Polyester is durable and warmer, making it a good choice for outerwear like fleece jackets or snowsuits, but it is less breathable for sleepwear.
What Color is Preferred for the Baby’s Clothing?
There is no medical preference for color; it is entirely up to your style. Pastels and neutrals are popular because they are calming and easy to mix and match. High-contrast patterns (black and white) can be visually stimulating for newborns, while bright colors are fun for older babies.
How to Buy Baby Clothes on a Budget?
To save money, shop end-of-season clearance sales for the next year’s size (e.g., buy 12-month winter coats in March). Utilize consignment shops like Once Upon A Child, accept hand-me-downs from friends, and look for multi-packs of basics rather than buying individual pieces.
What Is a Good Website for Baby Clothes?
For everyday basics, Carter’s, Old Navy, and Target (Cat & Jack) are excellent, affordable options. For organic clothing, try Burt’s Bees Baby or Hanna Andersson. For trendy or unique items, Spearmint Love and Maisonette offer curated collections from various boutique brands.
How Should I Wash Baby Clothes?
Wash baby clothes before the first wear using a gentle, fragrance-free detergent to avoid skin irritation. Fasten all zippers and velcro to prevent snagging other items, and wash tiny items like socks in a mesh laundry bag so they don’t get lost in the machine.
When Should I Size Up My Baby’s Clothes?
Size up when the clothing looks tight around the shoulders, leaves red marks on the skin, or snaps pop open when the baby moves. Weight and height are better indicators than age, so check the brand’s specific size chart rather than relying solely on the “month” label.
