Stretch marks are a common part of pregnancy, and honestly, most of us would rather avoid them. While no magic potion can erase them completely, you can definitely minimize their appearance.
Keeping your skin hydrated and elastic is the best defense against those tiger stripes. We tested the top creams, oils, and butters to help you find the right match for your growing bump.
- Contains vitamin E
- Made with natural ingredients
- Safe for sensitive skin
- Dermatologist tested
- Two in a pack
- Provides hydration for 48 hours
- Clinically tested zero sensitivity product
- Pregnancy & nursing friendly
- Penetrates deep into the skin
- Dermatologist tested for irritation
- Organic ingredients
- Does not contain artificial fragrances
- 40% organic ingredients
- Improves skin firmness and elasticity
- Soothes and alleviates tight and irritated skin
- Dermatologist-tested
- Hypoallergenic
- Generous four full-sized items
How Stretch Mark Creams Work
These products typically tackle skin elasticity through two main approaches:
Prevention
The goal here is moisture retention. By keeping your skin nourished with a pregnancy-safe cream, you allow it to stretch more easily. Regular application to your belly, hips, and thighs can improve elasticity and reduce the likelihood of tears in the dermis layer.
Reduction
If stretch marks have already appeared, you cannot erase them entirely. However, creams rich in vitamins A and E can help fade their color and smooth the skin’s texture, making the marks significantly less visible over time.
Ingredients to Look For
Scan the label for these key components before you buy:
Hydrating Base
You will find oils, lotions, creams, and body butters. Oils like bio-oil or coconut oil offer intense hydration but can be greasy. Creams and butters absorb slower but create a stronger moisture barrier. Choose the texture that fits your daily routine so you actually stick with it.
Vitamin E
This is the gold standard for skin health. Vitamin E promotes cell regeneration and protects skin elasticity. It is safe for pregnancy and works well for both preventing new marks and fading existing ones.
Safe Formulas
Avoid retinoids (often labeled as Vitamin A or retinol) while you are pregnant. While retinoids are powerful for treating scars and wrinkles, they can be harmful to your developing baby. Stick to natural alternatives like rosehip oil or cocoa butter until after delivery.
Product Reviews
We evaluated these top-rated creams and oils based on ingredients, texture, and effectiveness.
Glow Organics Belly Butter Stretch Mark Cream
Best Organic Stretch Mark Cream
You are likely hyper-aware of what you put in and on your body right now. If clean ingredients are your priority, Glow Organics is a fantastic choice. This belly butter uses 100% organic, vegan ingredients, so you don’t have to worry about synthetic chemicals absorbing into your bloodstream.
The formula relies on organic shea and cocoa butter. Shea butter penetrates deep to nourish the dermis, while cocoa butter forms a protective seal on the surface to lock moisture in. It is thick, so give it a moment to soak in before getting dressed.
We love that it is unscented. Many moms struggle with nausea or scent aversions, and this neutral-smelling butter won’t trigger your gag reflex. It is free from parabens, sulfates, and artificial fragrances, making it one of the safest options for sensitive pregnancy skin.
Pros
- 100% organic and vegan formula.
- Unscented for sensitive noses.
- Free from parabens and sulfates.
Cons
- Solid texture takes time to warm up and rub in.
- Better for prevention than treating old scars.
- Small jar for the price.
Our Ratings
Trilastin Maternity Stretch Mark Prevention Cream
Best Stretch Mark Cream for Prevention
Prevention is always easier than the cure. Trilastin focuses specifically on keeping the skin hydrated enough to handle rapid growth. It uses a blend of 15 botanical oils and extracts designed to maximize elasticity before the stretching causes damage.
The formula includes antioxidants and essential fatty acids that support collagen production. This is crucial because collagen is what gives your skin its “snap back” quality. It is hypoallergenic and pH-balanced, making it a safe bet for moms with reactive skin.
While it has a fragrance, it comes from natural extracts like orange oil. This citrus scent is usually well-tolerated and can even be refreshing if you are feeling sluggish. It is a bit of an investment, but many moms swear by its ability to keep the belly smooth through the third trimester.
Pros
- Safe, retinol-free formula.
- Includes 15 botanical oils.
- Refreshing citrus scent.
Cons
- Higher price point.
- Lacks heavy cocoa butter (if you prefer that texture).
- Scent might be too strong for some.
Our Ratings
Burt’s Bees Mama Bee Belly Butter
Best Stretch Mark Cream for Sensitive Skin
Burt’s Bees is a household name for a reason. This belly butter is 99% natural and specifically formulated to be gentle on stressed, stretching skin. It avoids phthalates, parabens, and petrolatum, sticking instead to a nourishing shea butter base.
We found this butter to be excellent for relieving that tight, itchy feeling that happens when your belly pops. You can apply it directly to dry skin or slather it on right after a shower to lock in extra hydration. The texture is creamy without being overly greasy.
This is a great value option because the tub is generously sized compared to boutique brands. If you are going through a lot of product (which you should be!), this is a budget-friendly way to stay moisturized.
Pros
- 99% natural origin.
- Excellent for soothing itchy skin.
- Good value for the size.
Cons
- Specific natural scent isn’t for everyone.
- May need reapplication for very dry skin.
- Simpler formula lacks advanced peptides.
Our Ratings
Palmer’s Cocoa Butter Massage Cream for Stretch Marks
Best Massage Stretch Mark Cream
Palmer’s is practically synonymous with stretch mark care. This massage cream offers impressive hydration at a drugstore price point. It usually comes in a multi-pack, meaning you won’t run out halfway through your pregnancy.
The star ingredients are cocoa butter and Vitamin E, a classic duo for skin conditioning. It also includes shea butter and a bio-complex of Argan oil, Almond oil, and collagen to improve elasticity. The “massage” aspect refers to the consistency; it is designed to be rubbed in thoroughly, improving circulation in the process.
It claims to provide 48-hour moisture. While we still recommend daily application, it is nice to know your skin is protected if you skip a morning. Be aware that it has a distinct cocoa scent, some moms love it, while others find it overpowering.
Pros
- Contains collagen and elastin.
- Highly affordable multi-packs.
- Long-lasting moisture.
Cons
- Thick texture requires effort to rub in.
- Strong cocoa fragrance.
- Contains some synthetic ingredients.
Our Ratings
Basq Stretch Mark Butter
Best Intensive Treatment
If your skin feels like it is at its breaking point, Basq offers a more intensive solution. This butter is clinically tested for zero sensitivity, meaning it is gentle enough for the most irritated skin while being strong enough to boost collagen.
The formula blends shea butter with essential oils to repair skin damage at the cellular level. It targets the inflammation and itching that often precede the appearance of stretch marks. The texture is rich and luxurious, making it feel more like a spa treatment than a routine chore.
It is free from parabens, phthalates, and caffeine, so you can use it safely while nursing as well. The lavender scent is calming, which is a nice bonus if you apply it before bed to help you relax.
Pros
- Clinically tested for zero sensitivity.
- Rich, spa-like texture.
- Calming lavender scent.
Cons
- Higher price point.
- Scent might linger.
- Works best for prevention rather than removal.
Our Ratings
Earth Mama Belly Butter Stretch Mark Lotion
Best Fragrance-Free Stretch Mark Cream
Earth Mama creates products that are clean, simple, and effective. This lotion is a favorite for moms who want to avoid all artificial fragrances and questionable preservatives. It is NSF/ANSI 305 certified, meaning it contains at least 70% organic ingredients.
The lotion uses organic herbs and oils to encourage natural skin elasticity. It is particularly good at soothing the “itchies”, that uncomfortable sensation when your skin is stretching rapidly. The absence of petroleum or mineral oil allows your skin to breathe while still retaining moisture.
Because it lacks artificial binders, the texture can be a bit thick. You might need to massage it in for a minute, but that extra massage helps increase blood flow to the area. It is safe for pregnancy and postpartum recovery.
Pros
- Certified organic ingredients.
- No artificial fragrance or preservatives.
- Soothes itchy, stretching skin.
Cons
- Can feel slightly greasy initially.
- Natural scent is mild but present.
- Pump bottle can be tricky near the end.
Our Ratings
Bio-Oil Specialist Skincare Oil
Most Versatile Stretch Mark Cream
Bio-Oil is a cult favorite for a reason. Unlike thick butters that sit on top of the skin, this is a “dry oil” that absorbs relatively quickly. It is formulated to target scars, stretch marks, and uneven skin tone, making it a multitasker for your beauty cabinet.
The key ingredient, PurCellin Oil, reduces the thickness of the formula so the vitamins and plant extracts are easily absorbed. It is hypoallergenic and non-comedogenic, so it won’t clog your pores if you are prone to body acne.
While it is great for keeping skin pliable during pregnancy, it is also effective on existing scars (though older, white scars are harder to treat). Just be careful when applying; as an oil, it can be messy if you spill it, and it might stain delicate fabrics if you get dressed too quickly.
Pros
- Targets scars and uneven skin tone.
- Absorbs deeper than some creams.
- Hypoallergenic formula.
Cons
- Oils can be messy to apply.
- Less effective on very old scars.
- Contains mineral oil (a con for some).
Our Ratings
Clarins Body Partner Stretch Mark Expert
Best High-End Cream
If you want to treat yourself to a luxury experience, Clarins delivers. This high-end cream uses a specialized PhytoStretchComplex, featuring Centella Asiatica and Organic Green Banana, to target the length, width, and color of stretch marks.
The texture is silky and lightweight, absorbing much faster than heavier butters. It helps relieve the tight sensation of stretching skin almost instantly. Clarins has also made strides in sustainability, using recycled packaging and fair-trade sourcing for its ingredients.
Users report smoother skin and a reduction in the angry redness of new stretch marks. However, the pump bottle design can be frustrating when the product gets low, making it hard to get every last drop of this liquid gold.
Pros
- Luxury, silky texture.
- Targets dimension and color of marks.
- Sustainably sourced ingredients.
Cons
- Very expensive.
- Pump dispenser can be wasteful.
Our Ratings
Palmer’s Cocoa Butter Skin Therapy Oil
Best Stretch Mark Oil
If you prefer oils over creams but want to stick to a budget, Palmer’s Skin Therapy Oil is a solid contender. It skips the mineral oil found in some competitors and uses a base of canola, sesame, and argan oils mixed with pure cocoa butter.
This lightweight formula is preservative-free and includes Vitamin E to help with scarring. It also contains Cetesomate-E complex, which helps the oil penetrate the skin layer rather than just sitting on top. This makes it a “dry oil” finish that won’t leave you feeling sticky all day.
We recommend applying this right after a shower when your pores are open. You can even layer a cream on top for a double dose of moisture. It comes in a Rosehip fragrance which is floral and light, though scent preferences are subjective.
Pros
- No mineral oil or preservatives.
- Non-greasy “dry oil” finish.
- Great budget alternative to high-end oils.
Cons
- Pump can get slippery.
- Rosehip scent isn’t for everyone.
- Lighter hydration than heavy butters.
Our Ratings
Palmer's Complete Stretch Mark Care Set
Best Stretch Mark Cream Set
Why choose one texture when you can have them all? This set is perfect for moms who want a comprehensive routine. It includes a massage lotion for all-over body use, a massage cream for target areas, a tummy butter balm for intensive night treatment, and a skin therapy oil.
This layering approach ensures maximum hydration. You can use the lighter lotion in the morning for quick absorption and slather on the thick tummy butter before bed for deep conditioning. All products feature Palmer’s signature Cocoa Butter and Vitamin E blend.
Using the full system can help improve skin elasticity and firmness postpartum, addressing loose skin concerns. It is an affordable way to test which consistency works best for your body.
Pros
- Complete day and night routine.
- Great value for four products.
- Includes heavy-duty tummy butter.
Cons
- Takes dedication to use all four steps.
- Strong cocoa scent across all products.
Our Ratings
Mederma Stretch Marks Therapy
Best Nourishing Stretch Mark Cream
Mederma is a heavyweight in the scar treatment game. This cream is specifically designed to lock in moisture and prevent stretch marks, but it shines as a treatment for marks that have already formed. It features Cepalin, a proprietary botanical extract, along with Hyaluronic Acid and Centella Asiatica.
It is safe for use during pregnancy and while breastfeeding. The brand claims visible improvement in 4 to 12 weeks of daily use. The cream is rich but non-greasy, and it doesn’t stain clothing.
One tube goes a long way, and it doubles as an excellent moisturizer for other dry areas like heels or elbows. It is a bit pricey, but for a clinically-backed formula, it is worth the investment for many moms.
Pros
- Contains Hyaluronic Acid and Cepalin.
- Paraben-free.
- Clinically shown to improve appearance.
Cons
- Takes time to rub in completely.
- Pricey for the tube size.
Our Ratings
Tips for Preventing Pregnancy Stretch Marks
Stretch marks happen when your body grows faster than your skin can keep up (1). While genetics play the biggest role, you can give your skin a fighting chance with these habits.
1. Monitor Weight Gain
Gaining weight is a healthy and necessary part of pregnancy. However, rapid spikes in weight can put excessive stress on your skin. Work with your doctor to maintain a steady, gradual weight gain. If you are struggling, a nutritionist can help you plan meals that support your baby without causing sudden jumps on the scale.
2. Drink More Water
Think of your skin like a sponge; a wet sponge stretches, while a dry sponge tears. Drinking at least eight cups of water a day keeps your skin cells plump and elastic (2). If your urine is dark yellow, you need to drink more water.
3. Keep Moving
Gentle exercise boosts circulation, which brings oxygen and nutrients to your skin cells. This improved blood flow helps the skin stretch more effectively. Even a daily walk or prenatal yoga session can make a difference.
4. Nutrient-Rich Diet
Your skin needs building blocks to create collagen. Focus on foods rich in:
- Vitamin C: Citrus fruits, peppers, strawberries.
- Vitamin E: Nuts, seeds, avocado.
- Zinc: Legumes, seeds, meat.
- Protein: Eggs, lean meats, beans.
- Omega-3s: Salmon, chia seeds.
5. Moisturize Early and Often
Don’t wait until you see the first mark. Start using a moisturizer in your first trimester. Consistent hydration builds up the skin’s lipid barrier. Layering an oil under a thick cream is a great strategy for maximum retention.
Can You Get Rid of Stretch Marks?
Here is the hard truth: stretch marks are permanent scars. You cannot completely delete them. However, they will naturally fade from angry red or purple to a silvery-white over time.
You can speed up this fading process and improve the texture of the skin with a few methods:
- Topical Treatments: Creams with Centella Asiatica or Hyaluronic Acid can smooth the skin’s surface.
- Postpartum Retinoids: After you are done breastfeeding, prescription retinoids can boost collagen production to shrink the marks.
- Laser Therapy: Treatments like pulsed dye lasers or fractional lasers can stimulate new skin growth and blend the color with your surrounding skin (3).
- Microneedling: This procedure creates tiny injuries in the skin to trigger a healing response and collagen boost.
Ingredients to Avoid While Pregnant
Not all skincare is safe for your baby. When shopping for stretch mark creams, check the label carefully (4).
Avoid Retinoids (Vitamin A):
You will see these listed as retinol, retinyl palmitate, or tretinoin. They are fantastic for anti-aging and acne but are linked to birth defects. Skip these entirely until after you have delivered.
Watch for Hydroquinone:
Used for lightening dark spots or melasma, this ingredient has a high absorption rate into the bloodstream and is best avoided during pregnancy.
FAQs
In Which Month Do Stretch Marks Appear?
Stretch marks typically appear during the sixth or seventh month of pregnancy. This is when the baby experiences a growth spurt, causing the skin to stretch rapidly.
When Should You Start Using Stretch Mark Cream?
Start moisturizing as soon as you find out you are pregnant. Using cream in the first trimester prepares your skin’s elasticity before the rapid stretching begins.
Where Do Pregnancy Stretch Marks Usually Start?
They most commonly start on the abdomen, but you may also find them on your breasts, thighs, hips, lower back, and buttocks.
What Do Dermatologists Recommend for Prevention?
Dermatologists often suggest products containing Centella Asiatica and Hyaluronic Acid. However, they will also tell you that keeping skin hydrated and managing weight gain are your best tools, alongside genetics.
What Goes First: Oil or Lotion?
Apply the oil first. Oils penetrate the skin barriers, while lotions and creams sit on top to seal the moisture in.
Why Do My Stretch Marks Itch?
Itching is caused by the skin thinning and drying out as it stretches. It is a sign of inflammation. Keeping the area heavily moisturized with a soothing butter or oil can relieve the itch.
Are Stretch Marks Genetic?
Yes, genetics play a major role. If your mother or sisters had stretch marks during pregnancy, you are more likely to develop them, regardless of which cream you use.
The Bottom Line
If you want a safe, effective option that works for almost everyone, our top pick is Glow Organics Belly Butter. It is vegan, organic, and free from the chemicals you want to avoid right now. Plus, the unscented formula is a lifesaver when morning sickness hits.
Consistency is key. Whichever product you choose, slather it on daily (or twice daily!) to give your skin the best chance at bouncing back.
