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Best Baby Lotions of 2025

Updated
Long-lasting moisture is what the best lotion for baby dry skin is all about.

You want your baby’s skin to stay soft, smooth, and smelling sweet. But staring at shelves packed with tubes and bottles can feel paralyzing. From organic creams to dermatologist-recommended ointments, the options are endless. What should be a simple task of moisturizing suddenly feels complicated.

We spent days sorting through skincare products, analyzing ingredients, and listening to parent experiences. We wanted to weed out the overpriced hype and find the formulas that actually work.

To save you time, we compiled this list of the best baby lotions to keep your little one’s skin hydrated and healthy.

Our Top Picks

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Best Organic Lotion: Puracy Organic Lotion
  • Non-greasy formula
  • No harsh chemicals
  • Made in the USA
Best for Baby Face: Weleda Baby Calendula
  • Quality organic ingredients
  • For babies suffering from eczema
  • Anti-inflammatory
Best for Eczema: Aquaphor Ointment
  • Versatile
  • Protects & moisturizes
  • Clinically tested & proven effective
Best Fragrance-Free: CeraVe Lotion
  • Approved by National Eczema Association
  • Light and non-greasy
  • Suitable for sensitive skin
Best for Newborns: Just Hatched Body
  • Hypoallergenic and ultra-gentle
  • Doesn't contain harsh chemicals
  • Affordable
Best Smelling Lotion: Earth Mama Lavender
  • Organic ingredients
  • Smells good
  • Acts as protective moisture barrier
Best Oatmeal Lotion: Aveeno Daily Moisture
  • Gentle & hypoallergenic
  • Pediatrician-recommended brand
  • Gives full 24 hours of moisture
Also Great for Eczema: Aveeno Baby Eczema Therapy
  • Over-the-counter eczema relief
  • Rubs in well
  • Maximum relief and healing
Best All Natural: Burt’s Bees Baby
  • All-natural
  • Moisturizes for 24 hours
  • Tested by pediatricians
Best for Baby Acne: California Baby Lotion
  • Quickly absorbed
  • Allergen-free
  • Won't clog pores or worsen acne

Key Takeaways

  • Check the label: Avoid parabens, phthalates, and synthetic dyes to prevent irritation on delicate skin.
  • Timing matters: Apply moisturizer within three minutes of bath time to effectively lock in hydration.
  • Know the texture: Ointments heal severe dryness, creams offer protection, and lotions provide daily moisture.
  • Patch test first: Always test a new product on a small patch of your baby’s leg before full application.

Does a Baby’s Skin Need Lotion?

Most babies do not strictly need moisturizer, but it helps protect their skin barrier. This is especially true if they spend time outdoors in cold wind or frequent the pool (1).

If your baby has dry patches or is prone to chafing, a little baby lotion goes a long way toward keeping them comfortable.

Take Note

Sometimes, skin discomfort goes beyond simple dryness. If your little one has a skin condition that persists for a week or more, see your doctor. Never apply lotions or ointments to an open wound without consulting your pediatrician.

Here are common skin conditions that benefit from topical moisturizers:

  • Dry Skin: This looks flaky or ashy. It is easily treated with regular lotions, though extremely dry skin may need a thicker ointment.
  • Eczema: This looks like a red, bumpy rash but usually skips the diaper area (2). It often starts on the face and spreads. It is itchy and uncomfortable. Eczema requires thick creams or special eczema creams to moisturize and protect.
  • Baby Acne: The exact cause of baby acne is unknown, but it is very common. It looks like small red bumps or tiny pustules, similar to adult acne but smaller. It is generally not painful and resolves on its own. Most doctors recommend washing the area gently without adding heavy lotions (3). However, if the skin is also dry, you can use an oil-free product.

When to Apply Baby Lotion

Use lotion anytime you notice dry skin. However, there is a “golden hour” for application.

The best time to moisturize is immediately after a bath while the skin is still damp. This serves two purposes:

  • It traps water molecules in the skin before they evaporate.
  • It restores the protective barrier often stripped away by warm water.

Believe it or not, excessive bathing causes dryness. Water removes natural oils from your baby’s skin (4). If your baby is prone to eczema, limit soap use and moisturize immediately after you lift them out of the tub.

You should also apply lotion regularly during winter months. Cold air and indoor heating systems zap moisture from the air, which can irritate sensitive skin.

How to Choose

Skincare aisles are confusing. Focus on these factors to find the right bottle:

  • Skin Condition: Are you treating a specific issue or just maintaining softness? If you are treating eczema or severe cracking, look for products with the National Eczema Association seal of acceptance.
  • Ointment, Cream, or Lotion: These are different. Ointments are the thickest and best for healing, but they feel greasy. Creams have a higher oil content than lotions; they seal in moisture effectively but take a moment to absorb. Lotions are water-based, absorb quickly, and are best for daily maintenance on normal skin.
  • Ingredient Safety: Check the label. Avoid parabens, phthalates, and formaldehyde releasers. If the first ingredient is water, it hydrates. If it is oil, it protects. Avoid synthetic dyes, which can cause allergic reactions.
  • Fragrances: A lavender scent might help with your bedtime routine, but fragrance is a top allergen. If your baby has sensitive skin, always choose fragrance-free options to avoid flare-ups.

Product Reviews

We analyzed ingredients, texture, and parent feedback to select these top baby lotions.

Puracy Organic Baby Lotion

Best Organic Baby Lotion

If ingredients are your top priority, Puracy is a winner. It is plant-based, non-toxic, vegan, gluten-free, and cruelty-free. Developed by doctors, this formula works for the most sensitive skin types, including those prone to eczema.

The texture is lightweight. It utilizes natural oils to nourish the skin without clogging pores. The scent comes from lavender and grapefruit essential oils rather than synthetic perfumes, leaving your baby smelling fresh rather than chemically sweet.

Plus, the company offers a 100 percent satisfaction guarantee. If it doesn’t work for your family, they have you covered.

Pros

  • Non-greasy finish.
  • No harsh chemicals or parabens.
  • Made in the USA.

Cons

  • Essential oils can still irritate ultra-sensitive noses.
  • Some parents find the citrus-lavender mix strong.

Our Ratings

Moisturization
4.5 / 5
Ingredients
5 / 5
Hypoallergenic
4 / 5
Fragrance
3 / 5
Total Rating
4 / 5

Weleda Baby Calendula Face Cream

Best Baby Lotion for Baby's Face

Facial skin is different from body skin. This nourishing cream is 96% organic and designed specifically for sweet little cheeks. It is safe for eczema-prone areas and uses calendula, a botanical extract known for soothing inflammation.

Because it is a cream, it is thicker than standard lotion. This is a huge plus for facial application because it won’t drip into your baby’s eyes. It absorbs easily and contains no chemical preservatives, synthetic fragrances, or petroleum.

Pros

  • High-quality organic ingredients.
  • Calendula naturally reduces redness.
  • Thick consistency stays where you put it.
  • No chemical preservatives.

Cons

  • Expensive volume-to-price ratio.
  • Can feel slightly oily initially.

Our Ratings

Moisturization
4 / 5
Ingredients
5 / 5
Hypoallergenic
4.5 / 5
Fragrance
4.5 / 5
Total Rating
4.5 / 5

Aquaphor Baby Healing Ointment

Best Baby Lotion for Eczema

When dry skin gets bad, lotion often isn’t enough. Aquaphor uses a unique formula that delivers intense hydration while allowing oxygen to reach the skin. This “breathable barrier” soothes irritation and creates the perfect environment for healing.

It is clinically proven to restore healthy skin and is a pediatrician favorite. Beyond general moisturizing, it works wonders on diaper rash, drool rash, and minor scrapes. Just be aware that it is an ointment, so it will feel tacky on the skin.

Pros

  • Incredibly versatile for all skin issues.
  • Traps moisture effectively without stinging.
  • Allows skin to breathe while healing.
  • Clinically tested efficacy.

Cons

  • Very greasy texture.
  • Takes a long time to rub in.
  • Contains petroleum (some parents prefer to avoid this).

Our Ratings

Moisturization
5 / 5
Ingredients
3 / 5
Hypoallergenic
4 / 5
Fragrance
5 / 5
Total Rating
4.25 / 5

CeraVe Baby Lotion

Best Fragrance-Free Baby Lotion

CeraVe hits the sweet spot for simple, effective skincare. It is fragrance-free, sulfate-free, and paraben-free. Developed with pediatric dermatologists, it contains ceramides that help restore the skin’s protective barrier.

The National Eczema Association accepts it as a suitable product for eczema. Unlike some “unscented” products that smell like chemicals, this truly has no scent. It is lightweight, non-greasy, and absorbs quickly for 24-hour hydration.

Pros

  • Accepted by the National Eczema Association.
  • Contains essential ceramides.
  • Lightweight and absorbs fast.
  • True fragrance-free formula.

Cons

  • Not organic.
  • Consistency is thin compared to creams.

Our Ratings

Moisturization
4 / 5
Ingredients
4 / 5
Hypoallergenic
5 / 5
Fragrance
5 / 5
Total Rating
4.5 / 5

Just Hatched Baby Body Lotion

Best Lotion for Newborns

Newborn skin is incredibly delicate. This water-based formula skips the extras and focuses on gentle hydration. It is free from harsh sulfates, parabens, and phthalates.

The formula is hypoallergenic and features a very light coconut milk scent. It is affordable and effective for basic moisture needs, though it might not be heavy-duty enough for severe dry patches.

Pros

  • Hypoallergenic and gentle.
  • No harsh chemicals.
  • Budget-friendly price point.

Cons

  • Scent might bother fragrance-free purists.
  • Thin texture doesn’t create a strong barrier.

Our Ratings

Moisturization
3.5 / 5
Ingredients
4.5 / 5
Hypoallergenic
5 / 5
Fragrance
3.5 / 5
Total Rating
4 / 5

Earth Mama Calming Lavender Baby Lotion

Best Smelling Baby Lotion

If you love a good bedtime routine, this lotion is a must-have. It uses organic lavender and warm vanilla to create a comforting scent without synthetic perfumes. The smell is pleasant but not overpowering.

A nurse and herbalist developed this line to ensure safety. The top ingredient is organic rooibos (not water), which packs a punch of antioxidants. It also uses aloe to provide a natural moisture barrier.

Pros

  • Certified organic ingredients.
  • Smells incredible (naturally).
  • Rooibos base offers extra skin benefits.

Cons

  • Essential oils may irritate acne-prone skin.
  • Lavender is a potential allergen for some.

Our Ratings

Moisturization
4 / 5
Ingredients
4.5 / 5
Hypoallergenic
3.5 / 5
Fragrance
4.5 / 5
Total Rating
4 / 5

Aveeno Baby Lotion with Natural Colloidal Oatmeal

Best Oatmeal Baby Lotion

Colloidal oatmeal is a superstar for soothing itchy skin. If your baby has chapped or red patches, this lotion hydrates without stinging. It contains dimethicone, a skin protectant that creates a breathable seal against irritants.

We love that this formula lasts. One application provides moisture for 24 hours, reducing the need for constant reapplication. It is hypoallergenic, non-greasy, and free of fragrances. Note that it is not tear-free, so keep it away from the eyes.

Pros

  • Oatmeal naturally soothes itchiness.
  • Hypoallergenic and free of harmful chemicals.
  • 24-hour hydration.

Cons

  • Not tear-free; use caution around the face.

Our Ratings

Moisturization
4.5 / 5
Ingredients
4 / 5
Hypoallergenic
5 / 5
Fragrance
5 / 5
Total Rating
4.5 / 5

Aveeno Baby Eczema Therapy Moisturizing Cream

Also Great for Eczema

Eczema treatments are often heavy and sticky, but Aveeno changed the game. This cream feels light and creamy while still packing a healing punch. It uses a triple oat complex (colloidal oatmeal, oat kernel extract, and oat kernel oil) alongside ceramides to rebuild the skin barrier.

It has the seal of approval from the National Eczema Association. It reduces itching and irritation effectively. Because it absorbs well, it is perfect for daytime use when you don’t want your baby to be slippery.

Pros

  • Excellent OTC relief for eczema.
  • Triple oat complex calms inflammation.
  • Non-greasy texture works well for daytime.

Cons

  • Lighter formula might need layering for overnight severe cases.

Our Ratings

Moisturization
4 / 5
Ingredients
4.5 / 5
Hypoallergenic
5 / 5
Fragrance
4.5 / 5
Total Rating
4.5 / 5

Burt’s Bees Baby Nourishing Baby Lotion

Best Natural Baby Lotion

This lotion is 98.6% natural and pediatrician-tested. It relies on heavy hitters like buttermilk, shea butter, and sunflower seed oil to soften sensitive skin. The formula is designed to moisturize for up to 24 hours.

It is free of parabens, phthalates, and petrolatum. While it does have a fragrance, it is derived from natural sources. The texture is richer than some other lotions, making it great for dry winter skin.

Pros

  • High percentage of natural ingredients.
  • Moisturizes for 24 hours.
  • No formaldehyde-releasing preservatives.
  • Rich texture.

Cons

  • Contains a distinct scent.
  • Thicker formula takes time to absorb.
  • Contains buttermilk (dairy allergen risk).

Our Ratings

Moisturization
4.5 / 5
Ingredients
4.5 / 5
Hypoallergenic
4 / 5
Fragrance
3 / 5
Total Rating
4 / 5

California Baby Everyday Moisturizing Baby Lotion

Best Baby Lotion for Acne

If your baby has acne, you need moisture without the clog. California Baby offers a non-comedogenic formula that absorbs instantly. It won’t leave a greasy film that could make breakouts worse.

It is vegan and free of gluten, soy, oats, dairy, and nuts, making it a safe bet for families with multiple allergy concerns. It uses organic ingredients and has a light scent from lavender and clary sage.

Pros

  • Fast absorption; leaves no residue.
  • Free of common allergens (except coconut).
  • Non-comedogenic (won’t clog pores).

Cons

  • Doesn’t provide a heavy moisture barrier for eczema.
  • Expensive.
  • Herbal scent isn’t for everyone.

Our Ratings

Moisturization
3.5 / 5
Ingredients
4.5 / 5
Hypoallergenic
5 / 5
Fragrance
3 / 5
Total Rating
4 / 5

Neutrogena Pure & Free Baby Sunscreen

Best Baby Lotion with SPF

While technically a baby sunscreen, this product doubles as a lotion for sunny days. It uses zinc oxide and titanium dioxide to physically block UV rays rather than chemical absorbers.

The National Eczema Association has given it their seal of acceptance. It is thick and protective, making it great for outdoor adventures, though we recommend a dedicated moisturizer for bedtime.

Pros

  • Broad-spectrum UVA/UVB protection.
  • 100% mineral active ingredients.
  • Eczema-safe.

Cons

  • Not hydrating enough for use as a primary moisturizer.
  • Leaves a white cast on the skin.
  • Can stain clothes.

Our Ratings

Moisturization
2.5 / 5
Ingredients
4 / 5
Hypoallergenic
4.5 / 5
Fragrance
4 / 5
Total Rating
3.75 / 5

Johnson’s Baby Lotion

Best Baby Lotion for Dry Skin

The pink bottle is an icon for a reason. Johnson’s reformulated their classic lotion to be even gentler. It is free of parabens, phthalates, and dyes. It uses coconut oil to nourish skin for a full 24 hours.

This is a great everyday option that is affordable and widely available. It absorbs well and is hypoallergenic. Just know that it still carries that distinct “baby” smell, which is a pro for some and a con for others.

Pros

  • Very affordable and easy to find.
  • Improved formula is safer than the original.
  • Hypoallergenic.

Cons

  • Not organic.
  • Strong fragrance.

Our Ratings

Moisturization
4 / 5
Ingredients
3 / 5
Hypoallergenic
4.5 / 5
Fragrance
2.5 / 5
Total Rating
3.5 / 5

Baby Lotion FAQs

Should I Put Lotion on My Baby Everyday?

For most babies, daily lotion isn’t medically necessary, but it can be a nice part of a routine. If your baby has prone-to-dry skin or hard water at home, daily application helps prevent cracking and chafing. Just ensure you aren’t applying it too thickly, which can clog pores.

What Is the Difference Between Baby Lotion and Baby Cream?

The main difference is the oil-to-water ratio. Lotions are higher in water content, making them thinner and faster to absorb. Creams have a higher oil content (usually 50/50), making them thicker, heavier, and better at sealing in moisture for very dry skin.

Can You Put Normal Lotion on a Baby?

We generally advise against it. Adult lotions often contain higher concentrations of fragrances, alcohols, and anti-aging chemicals that are too harsh for a baby’s thinner skin barrier. Stick to products formulated specifically for infants or labeled as sensitive skin compliant.

Why Should Adults Use Baby Lotion?

Adults with sensitive skin or rosacea often find baby lotion to be a holy grail product. Because it is formulated without harsh irritants, it provides hydration without causing flare-ups. It is also usually cheaper than high-end adult sensitive skin brands.

Which Lotion Is Best for Babies?

We recommend Puracy Organic Baby Lotion as the top choice. It balances effectiveness with safety. It is vegan, plant-based, non-toxic, and effective on eczema, checking all the boxes for conscientious parents.

Can I Use Coconut Oil as Baby Lotion?

Yes, raw, organic coconut oil is a safe, natural moisturizer for many babies. It has antimicrobial properties and smells great. However, it can be greasy and may not provide enough heavy-duty moisture for severe eczema cases compared to clinical ointments.

The Bottom Line

After testing and comparison, Puracy Organic Baby Lotion remains our top pick. It eases our minds to use organic ingredients, knowing that whatever goes on a baby’s skin absorbs into their body.

It is lightweight and non-greasy yet tough enough to handle dry patches. While it has a scent, it comes from natural sources rather than synthetic lab creations.

Ultimately, your baby’s skin doesn’t need a ten-step routine. It just needs gentle protection. Find the product that fits your budget and your baby’s skin type, and enjoy those post-bath snuggles.

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Headshot of Katelyn Holt RN, BSN, BC

Reviewed by

Katelyn Holt RN, BSN, BC

Katelyn Holt RN, BSN, BC is a cardiology nurse and freelance medical writer. Katelyn has 8 years of nursing experience inpatient and outpatient, primarily medical-surgical and cardiac. After having two children she has a passion for Women’s Health and Lactation teaching and support.